PAID ADVERTISING & LEAD GENERATION
Start Small. Test. Measure. Scale. At Savannah Media, we believe businesses should be able to explore paid advertising without committing to a large budget before understanding how their campaigns perform. Our approach is built around measurable results: test your campaign, assess the data, optimise performance, and scale when the potential is validated. We manage the full lifecycle—from setup and targeting to lead qualification and data-driven scaling.
Core Capabilities
01. Campaign Setup & Strategy
We structure advertising campaigns around your business objectives, target customers, and available budget.
- Campaign setup and configuration.
- Advertising objectives defined.
- Audience targeting parameters.
- Budget configuration.
- Lead generation setup.
- Lead form creation.
The Benefit:
Start with a structured advertising campaign designed around your business requirements.
02. Audience Targeting
Reach potential customers based on the audience requirements established before your campaign begins.
- Ideal customer identification.
- Geographic service area targeting.
- Product and service alignment.
- Audience testing.
- Targeting adjustments based on campaign performance.
The Benefit:
Focus advertising efforts on audiences relevant to your products or services.
03. Lead Capture & Qualification
Collect enquiries through structured lead forms designed to capture information relevant to your business.
- Custom lead form creation.
- Contact information collection.
- Service and product enquiries.
- Location and eligibility questions.
- Lead delivery mechanism setup.
- Lead quality monitoring.
The Benefit:
Collect useful customer information and identify enquiries that meet your agreed requirements.
04. Campaign Management & Optimisation
We monitor campaigns and make adjustments using the performance information collected.
- Campaign monitoring.
- Audience optimisation.
- Creative testing.
- Budget optimisation.
- Campaign adjustments.
- Ongoing performance tracking.
The Benefit:
Improve campaign decisions through testing, monitoring, and data-driven adjustments.
05. Performance Reporting
Understand how your advertising campaign is performing through clear reporting.
- Advertising spend transparency.
- Leads generated tracking.
- Cost per lead analysis.
- Qualified leads where applicable.
- Overall campaign performance summary.
- Recommendations for improvement.
The Benefit:
Make informed decisions about your advertising based on measurable campaign activity.
06. Data-Driven Scaling
Increase advertising investment when campaign performance demonstrates potential and your business is ready.
- Initial campaign testing.
- Performance measurement.
- Targeting and creative optimisation.
- Budget adjustments.
- Continued monitoring as campaigns grow.
The Benefit:
Make scaling decisions based on actual campaign performance rather than assumptions.
A successful advertising process involves more than publishing an advertisement. We help you structure the entire journey.
Test First. Commit When You're Ready.
Our advertising model gives businesses the flexibility to start small, review results, and decide whether to continue. Begin with an initial test campaign with no Savannah Media management fee, and continue with a scalable model as you grow.
Service Advantages
01. Initial Test Without a Management Fee
Your first agreed test campaign includes Savannah Media campaign management at no management charge. Advertising spend and platform charges remain payable.
02. Flexible Advertising Budgets
Start with a smaller campaign and increase your advertising investment when performance data supports it.
03. Transparent Cost Allocation
Advertising spend, applicable platform taxes or charges, and Savannah Media management fees are clearly separated.
04. Percentage-Based Management
Ongoing campaign management is calculated as a percentage of the advertising budget.
05. Lower Management Percentages as You Scale
Our management percentage decreases as your advertising budget increases, according to the applicable budget tier.
06. No Long-Term Commitment Required
Test your campaign first and decide whether continued advertising makes sense for your business.
07. Data-Driven Decisions
Use real campaign information to guide optimisation, budget adjustments, and future advertising decisions.
Our Working Process
Step 1: Test
Start with a small initial campaign. Savannah Media waives the management fee for this first test cycle while you fund the direct ad spend.
Step 2: Measure
We assess audience response, engagement, enquiries, cost per lead, and creative performance from the initial cycle.
Step 3: Optimise
We use the data to identify improvements in targeting, creative messaging, and lead capture forms.
Step 4: Scale
If the campaign demonstrates potential, you can choose to increase your budget based on business objectives.
Step 5: Continue Improving
As your campaign grows, we continue monitoring performance and making adjustments according to the management scope.
Important Service Info
Campaign Funding
Advertising campaigns operate on a prepaid basis unless otherwise agreed.
Management Fees
Ongoing management is calculated according to the applicable advertising budget tier.
Platform Charges
Applicable advertising platform taxes and charges are separate from Savannah Media's management fee.
Lead Qualification
The client provides the information required to define a suitable lead before campaign launch.
Campaign Results
Performance varies by industry and market conditions. Fixed results are not guaranteed unless agreed in writing.
Strategic Fit
Small Businesses
Explore paid advertising with a small initial test instead of committing to a large advertising budget upfront.
Service-Based Businesses
Generate enquiries from potential customers interested in your services, with lead forms tailored to your requirements.
Growing Enterprises
Use campaign performance data to guide advertising decisions and increase investment when appropriate.
Businesses Seeking Better Leads
Establish clear qualification requirements and collect information that helps identify relevant enquiries.
One Partner. Connected Systems.
Continuous Management.
Focus on your business. We'll manage the digital side. Build your digital ecosystem with a technology partner that supports you beyond launch.